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Vectors feature in almost all of my products, and while I use them every day for my work I forget that many people might not know what they are, why I champion them and the many amazing ways they can be used.
I’ve only been working with vectors for the last three years; before that I’d never touched Adobe Illustrator and worked exclusively in raster format (.jpg, .png) using Photoshop. It wasn’t until I got an in-house graphic design job where Illustrator was mandatory that I learned how to create vectors and finally understood how efficient and useful they are.
Vector artwork relies on mathematical curves, points and lines (or paths) to create polygons and due to its nature it can be scaled up or down indefinitely without losing quality or clarity. This makes it an ideal option for displaying graphics at different sizes across a range of media, from computer screens and mobile devices to flyers and massive billboards. Vectors give you crisp, clean lines rather than pixelated or jagged images.
The other cool thing about them is they allow you to easily edit things like colour and line thickness, and when a vector is made up of many different components you can rearrange the composition with minimal hassle.Continue Reading →