How to Choose Your Social Media Accounts

How to Choose Your Social Media Accounts

If you’re just starting out on your creative journey, knowing which social media platforms to use can be overwhelming. There are many options already and more platforms get launched every year, each of them strong in different areas. This post aims to help you decide which social media platforms are right for you and your creative business.

I always recommend picking 1-3 social networks to dedicate the majority of your online social time. There are a couple of reasons for this:

  1. Trying to dedicate time to too many profiles will spread you thin. It could end up diluting your brand, message and content. Focusing down on the most important tools is key to building a strong presence.
  2. Not all social networks will serve you equally. Relevance is often a factor. If you are a creative, chances are you want to show the work you create. A text-heavy platform like Twitter might not serve you as well as a visual platform like Instagram.
  3. You should limit your time on social media anyway. Too much exposure can be bad for your health, especially if you choose a platform where strong opinions are dominant (i.e. Twitter!).

Saying that, it’s OK to have additional accounts where you can cross-post content and support your engagement and reach. But these should be secondary. Generally people use automated posting services such as Later or Tailwind to populate additional accounts.

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