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Ever wondered how some people create gorgeous product preview images? If you’re a creative solopreneur or small business that designs and sells end products, you might already know how important it is to have high-quality previews that engage your potential customers. If not, or if you’ve been struggling with your product previews, this post is for you.
Product preview images are your one chance at a great first impression. Most customers won’t consider buying a product if they can’t at least see what it is or how it can benefit them.
Unfortunately, I have some experience in this area. I’ve released products that have strong previews and I’ve released product previews that I’ve rushed. And let me tell you, the difference is real. One will compel your potential customers to click through and find out more about your product or service. The other will likely mean you’ll have to re-make the previews at some point down the line – a time-consuming and unnecessary task that could have been avoided (hey, we live and learn!).
I’m going to attempt to demystify mock-ups and suggest where you can find quality mock-up resources. I’ll also argue why investing in your product previews is best practise for your business in the long run.Continue Reading →