If you’re just starting out on your creative journey, knowing which social media platforms to use can be overwhelming. There are many options already and more platforms get launched every year, each of them strong in different areas. This post aims to help you decide which social media platforms are right for you and your creative business.
I always recommend picking 1-3 social networks to dedicate the majority of your online social time. There are a couple of reasons for this:
- Trying to dedicate time to too many profiles will spread you thin. It could end up diluting your brand, message and content. Focusing down on the most important tools is key to building a strong presence.
- Not all social networks will serve you equally. Relevance is often a factor. If you are a creative, chances are you want to show the work you create. A text-heavy platform like Twitter might not serve you as well as a visual platform like Instagram.
- You should limit your time on social media anyway. Too much exposure can be bad for your health, especially if you choose a platform where strong opinions are dominant (i.e. Twitter!).
Saying that, it’s OK to have additional accounts where you can cross-post content and support your engagement and reach. But these should be secondary. Generally people use automated posting services such as Later or Tailwind to populate additional accounts.
At the moment these are the accounts I’m actively using, although as noted I don’t spend a lot of time on all of them.
Instagram – My main social venue where I probably spend most of my social time online. This is a place where I have made friends and valuable professional connections and because it’s a visual site it suits a visual business perfectly! Instagram is great for art, design and hand-made work, organised into a tidy wall.
Facebook (Page) – I’m still getting to grips with using a Facebook page as a business arm but I have quite a bit of content up already and will continue to post new launches and info about J. Oliver Designs. Facebook offers useful ad tools too, if you’re promoting a brand or product.
Pinterest – For my business, Pinterest is a fantastic marketing tool that I use for both designs and blog content. It’s more of a visual search engine than a ‘social’ place (i.e. I don’t spend time chatting on Pinterest) but it’s incredibly useful.
Twitter – I recently resurrected my old Twitter account and revamped it to be consistent with my other pages. I mainly use Twitter as a place to share other people’s content through re-tweets, but I also share new releases and some of the graphics I post on Instagram.
Behance – Adobe’s visual social network. Often used by professionals in the creative fields, it covers many areas of design, from illustration and graphic design to motion graphics, advertising and branding. The quality is generally high and projects are curated by the Behance team. Refined and polished work is always encouraged!
Dribbble – I have to admit, I don’t visit Dribbble often at the moment and I haven’t figured out the best way to use it yet. I mainly use it to mirror new product launches for anyone over there who might be interested. Recently is Dribbble acquired Creative Market so it’s likely I will be more active there in the future.
Of course, there are many other social networks you can choose. YouTube, DeviantART, LinkedIn, WeHeartIt, Tumblr… and more. Some are more active than others, so choose carefully and do some research.
And since we’re on the topic of social media, I’m currently working on a new freebie, The Instagram Growth Workbook. This is an on-going project between my MA work and product development, but keep an eye out for an announcement later this year. 😊
If you’re looking to spruce up your Instagram Stories, check out Celestial Beauty Design Resources. It includes 12 editable Instagram Story templates:
Post cover image by Merakist.